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Business

Apple Case

February 14, 2020

Story of Apple The story of Apple can be described in five separate phases, with each one facing its own strategic concerns and issues to grapple with. The first period of 1976-1984 entailed formation of the company (Abdelsamad et al., 2010). Apple was founded on April 1, 1976 in a garage in California by Steve […]

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Business

The Learning Styles and Importance of Training in an Organization

December 18, 2019

Learning styles refer to the different techniques and ways people employ or use while acquiring knowledge or perusing their studies. The styles affect learners in different ways and got certain implications, either positive or negative, for their understanding. Learners decide on the type of the learning style they deem fit (Pashler, Rohner & Bjork 2008). […]

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Business

Project Management in Oil & Gas Industry

November 13, 2019

The statement under consideration reflects the true picture of the global oil and gas industry. Over the years, there have been a steady increase in global energy demand partly as a result of the advancement in technology that facilitate further utilization of the hydrocarbon extracts more than it was before. As a result of the […]

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Business

Managing E-Business

October 2, 2019

Within the last decade the firms in North America have engaged in more business transactions on the Internet than ever before. A website based in North America can on average reach only 5% of the consumers globally. It will only reach 25% of the purchasing power on the globe (MacGregor and Kartiwi, 2010: 61). Unfortunately, […]

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Business

Ads of Happiness: Coca-Cola Marketing vs PepsiCo Marketing

September 26, 2019

Normally, the message that should be clear to marketers is that consumers and clients do usually respond to brands or products that offer a sense of well-being as well as functional purpose. In this regard, happiness as a tool for marketing is neither an exercise for sentimentalism nor corporate social responsibility. In fact, it is […]

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Business

How Gerstner Rebuilt IBM

August 15, 2019

Introduction and Growth History of IBM IBM stands for International Business Machines and is an information and computer technology corporation which offers services related to computers. The services include infrastructure services, hosting services as well as consulting services. The company is situated in New York, the United State of America. It is the largest technological […]

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Business

The Risks of Investing in Real Estate

May 29, 2019

Real estate is emerging as one of the most preferred areas of investment. It is boosted by the fact that the middle class is expanding and more people are moving their families into cities. In the recent past, capital markets have become a global market and investors are taking this along with their investment priorities […]

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Business

Netflix Company

May 10, 2019

Netflix is a US-based company that provides its subscribers with unlimited TV shows and movies streamed over the Internet to any devices. Company’s business activities include three segments: Domestic Streaming, International Streaming, and Domestic DVD by mail. Netflix provides services to millions subscribers across the United States, Canada, Latin America, and partly to European countries. […]

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Business

Non-parametric Methods for MBA Graduates from Non-Profit Programs versus For-Profit Programs

April 15, 2019

The use of non-parametric methods in MBA graduates from for-profit and non-profit programs has become prevalent in the recent past. Such methods are preferred due to their simplicity and robustness when used to analyze data and make decisions. Thus, training institutions see them as development methods that are not only simple to grasp and apply […]

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Business

NIKE’s Foreign Investments

March 18, 2019

Almost 85 percent of NIKE Inc’s total revenues is attributed to the NIKE Brand, which is considered its most powerful asset. To license foreign investment NIKE Inc. had been established as the Blue Ribbon Shoe before it was renamed NIKE Inc. Since then it used direct foreign investment as a strategy that has helped achieve […]

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