Apple is an international company which is recognised in many countries due to its innovative products and unique approach. The company is extremely profitable and successful thanks to many products it has created which include Apple computers, tablets, iPhones, and iPads. These products stand out due to their unique brand image which emphasises the quality and creativity of having them.

Firstly, Apple is creative as it has put the product and its positioning as the main priority; it also follows the principles of its “innovation master”, Jonathan Ive, when it comes to product creation and promotion (Webb 2012). The company is eager respond to modern challenges as well as constantly expand its perspectives as determined by Ive (Webb 2012). Therefore, the company is able to remain creative and dominate the IT market thanks to its focus on the main ideas it has had from the start. Ive emphasised the fact that it was essential to be better than different from the others; thus, he encouraged using more expensive materials and so on while other companies were trying to reduce costs and so on. Spending money and emphasising the quality and capacities of the products instead of trying to win by low prices. It was an extremely creative and innovative step which enabled Apple to differ from its competitors in a positive way. This proves the creativeness of the company.

Have your dreamed that your academic life would be full of fun and emotions? You would not miss parties, datings and trips... Instead of writing, you would play video games and chill?

We have created this service for such students as you - who can write an assignment, but prefers to spent these unforgettable years in more pleasant way. We consider that being a student is the best period of YOUR life and we would help!

Fill in the order form (less than 5 minutes), provide your paper requirements and enjoy your life!


Why is your BEST choice in custom writing?

24/7 Customer Support

We have 24/7 customer support to help you. Feel free to drop us an email or contact via free Live Chat.

100% Confidentiality

We fully respect your integrity and all details will be kept wholly confidential throughout the process.

Plagiarism Free Papers

Our every paper is written from scratch. You would never meet the person with the same work.

Save lots of cash with us!

Placing an Order You Would Get Your Own Code

Submit an order to get your referral code. This code will be unique for you and can be shared with your friends.

Note, that this code would provide your friend with 17% exclusive discount!

Earning Money

You will earn money if your friend would make an order, using your referral code. You will get a partial percentage of amount on every successful assignment completion (10% from his/her orders).

Amazing Discount System

15% off for your first any order and lifetime discounts system!

Apple is also very creative when it comes to advertising as it is willing to spend more money on longer ads as well as focus on the features which interest the audience (Segall 2013). Also, whenever the company makes mistakes or falls behind its competitors when it comes to marketing, it is able to recognise its mistakes and think of alternative solutions. The company is willing to rethink its marketing strategies and advertising approaches as long as it sees that those approaches will bring it the desired results (Diaz & Morrison 2014). This shows the creativity of the company in a way that the organisation is able to adapt quickly and adjust to the changes, and instead of following the old practices, it takes risks and is not afraid to face challenges. Unlike other companies which cut the ads and make them as short as possible to save money, Apple is willing to spend more to show off its products and succeed in it. Its logo has been described as extremely creative because it provokes thought and makes people think about its meaning (How the Apple logo stimulates creative thought 2008). The researchers found that the company’s logo led to more ideas when people were looking to it in comparison to its biggest competitor (How the Apple logo stimulates creative thought 2008).
Save up to 25%

Make your first order with 15% OFF (code: midterms15) and get 10% OFF MORE for ALL orders by receiving 300 words/page instead of 275 words/page

The other example showing the company’s creativity is its people-oriented approach as it focuses on the people’s needs and appeals to the individuals of the creative sector (Joseph 2015). According to the journalist of Time magazine Tim Bajarin (2012), the company leads ahead its competitors and beats them by producing new products two years before competitors think of it. Moreover, when Apple creates its products, it makes sure that these products are better than the alternatives from the other companies. The company begins to work on new products before its competitors even think about producing them which strengthens the creative approach of the company. The creativity of Apple in this case does not only bring more clients but enables the company to remain the leader of the industry.

Our Advantages

  • English-speaking writers
  • Affordable prices
  • Custom writing on any subject
  • Up-to-date sources only
  • Complete confidentiality
  • BA, MA and PhD writers
  • 300 words/page
  • Prices start from $10.19
  • Only original papers

Besides, the company is creative thanks to the fact that it recognises the necessity to be creative and innovative in the industry. It has conducted researches for its own purposes about creativity in order to understand the things it needs to improve (Schmincke & Miller 2014). The company understands the necessity to use creativity as a business tool, and that is the reason it is able to exercise the creativity for its financial purposes and efficient marketing. The overall success of the organisation is the result of its creativity since it was the first company that shifted the focus when developing new technologies. Instead of creating functional yet soulless computers, Apple under the guidance of Steve Jobs decided to emphasise the great things it was doing. It was not scared by the higher prices because it was doing something that separated the company from the rest and also presented it as a creator of quality things which were better than the competitors’ alternatives.

How it works:

Step 1:
Submit the Order Form

Step 2:
Proceed With Payment

Step 3:
Enjoy Your Completed Paper

Therefore, the given analysis shows the strategy of Apple when dealing with its competitors, presenting the new products and remaining the leader in the industry. Unlike its rivals, it is not afraid to be different and does everything to remain the leader and construct a more positive image. Apple is not afraid to test and try new things just as it was the pioneer when introducing touch screen phones and Macs. It follows the creative rules of its managers, and thanks to it as well as devotion to its original goals, the company is able to turn its huge creativity into success.

Discount applied successfully