If you would like to know how to write a marketing essay, a very good beginning would be to obtain a profound knowledge of what marketing actually is. Effective writing may be achieved via a thorough study of the key elements, which provide market advantages as well as financial profits. To write a good essay, it is necessary to decide upon which elements are vital in sustaining your thesis. Marketing essays require profound research related to a great number of different aspects of marketing. Also, it is always needed to use only credible sources of data. The actual writing process needs thorough attention on your behalf, as good marketing essay topics may turn out to be worthless if you fail to effectively present them. It is really vital to remember that writing a marketing essay is much more than only putting some ideas on paper. Expressing your thoughts in a detailed way and making the audience understand your opinion and accept it requires not only your enthusiasm and interest in your chosen subject but also the ability to write effectively.

Marketing essay writing steps

Case studies are basically a perfect jumping point for you to acknowledge how your chosen topic may be important to both business leaders and marketing analysts. Highlighting the potential of your discovery is also considered to be a very good way to start your paper: by summarizing how your topic may be useful for the marketing environment. In order to do that, you will need to prepare a marketing essay plan, which will be helpful for finding easy solutions to the tedious challenges of beginning your essay.

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The structure of marketing essay

After you are ready with your introduction, you will need to effectively present your argument in a logical manner, presenting the topic step-by-step with the aim of having a natural and coherent flow of thought. Make sure you use your plan of work as a road map, expanding on every single idea with numerous details. The body of your essay must present include your own opinions in a clear and precise manner.
Once you have prepared your arguments and a strong and convincing thesis, you will have to write your concluding part. Do not introduce any new information in this part, and offer competent and convincing answers. Do your best to include as much as possible in your writing: what your audience may learn from your essay, or how your conclusion may turn out to be useful in future. You may also include some further recommendations before your actual conclusions.

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Marketing essay revision

One of the most vital steps people often overlook while writing college essays is the revision stage. There is a great number of reasons for revising a paper: you may forget to mention a specific vital marketing problem or skip some important ideas. The more you analyze your piece of work, the bigger are your chances of making your work better. When you organize your time for preparing business writing, always make sure you leave one day for the proper revision.

Marketing assignment editing

Editing is another important step in your writing process. Editing means polishing the language use. You may try using a spell-checker in order to spot any grammatical mistakes. One of the best techniques for spotting errors is reading out loud what you wrote. Additionally, do not be afraid of showing your essay to somebody who is good at marketing, as the feedback of this person will surely be of good value to you.

Formatting of the marketing paper

Lastly, make sure you format the paper correctly and according to all the required guidelines. Almost all the professors usually take formatting into consideration while grading papers, so make sure you prepare your piece of work in the required format. Now you know how to write a marketing essay. Bear in mind that a well-written essay is based only on credible sources, and it should be prepared with the scrupulosity to details. In such a way, it will prove your qualities as a qualified marketing specialist.

Finally, have a look at marketing paper sample about marketing definition.
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The example of the winning marketing essay

Currently, there are over two thousand definitions of marketing, which is caused by the different points of view of marketers regarding this phenomenon. Renowned scientist Kotler gives it a common definition: marketing is a human activity aimed at meeting the needs and wants through the exchange (Kotler, Armstrong, 2001). According to experts of the American Marketing Association, “marketing” can be defined as the business of organizing the flows of goods and services from the manufacturer to the buyer or user, within the specific activity with specific goals. However, according to the definition of the UK Institute of Marketing, the term can be seen as the management process, which includes the definition, forecasting, and customer satisfaction at a profit (Kerin, Hartley, Rudelius, 2011). The most reliable is the last one, since it reflects the interests of consumers and sellers.

Thus, in general, marketing is viewed as a concept and philosophy of business, as the orientation of the organization and social and managerial processes optimally implement themselves in the marketplace. Marketing is the search for such niche markets and lines of business, where the company will be the first, and where implementation of such ideas, as well as usage of the specific approaches and methods, will make the company a leader through the intensive competition. Marketing is an organizational function and a set of processes of creating, promoting, and delivering value to the customers, and managing relationships with them for the benefit of the organization. In a broad sense, the task of marketing is to identify and to meet human and social needs.

The role of marketing in the market is to increase the competitiveness of a particular type of goods and services, individual issuers, improving the financial position of economic entities, ensuring financial sustainability of the economy, achieving a balance of supply and demand, developing the market infrastructure, studying the motivation of market participants, determining the most effective methods, and searching for the optimal distribution channels. The role of marketing in the market is associated with the optimization of stock transactions. Hence, in today’s world, the role of marketing is very significant not only for the successful development of each individual firm in isolation but also of the consumer goods markets as a whole. Marketing is fully consistent with the general trend of economic development, according to which, the focus is shifting from production and goods for commercial efforts to the consumer, with a focus on the problems of the last one.

The simplest example of the marketing importance in the business performance is its ability to determine the potential success or loss of any activity of the company. With its help, the company is able to analyze the opportunities that exist in the market, to assess them, and within marketing techniques usage to promote the new product or services. Marketing is also aimed at creating the brand and customers’ loyalty and brand awareness.

An example of a successful reception of sales activity is the best characteristic of marketing. In many grocery stores, anyone can see a red clock on the wall with the image of the trademark “Coca-Cola”. This clock of the “Coca-Cola” Company is being distributed for free to the retail stores that sell its products. Stores do not mind getting watches and consumers are satisfied with the opportunity at any time to determine the time. However, most importantly, the “Coca-Cola” company spends relatively little money on production of such clock but receives an opportunity to engage into the promotion of its products, that is, to spread information about the merits of their products and convince consumers to buy them.

The big American companies that produce ordinary consumer products, such as toothpaste, candy bars, or chewing gum, constantly expand the database of their customers. Today, they have a unique record of a few pages with more than 70 million of the U.S. households. These documents describe the various characteristics of family members, their susceptibility to a variety of marketing activities, and stories of shopping activities. The company “IBM”, realizing that with the time constant consumer brings a solid income, requires that sellers would record each user. Such report shall indicate the steps taken for the customers’ “return” because it usually takes less money than to attract a new customer. This is the role of marketing: to create the right strategy for the customers’ attraction and holding.


  1. Kerin, R. A., Hartley, S. W., Rudelius, W. (2011). Marketing (10th ed.). Boston: McGraw-Hill/Irwin.
  2. Kotler, P., Armstrong, G. (2001). Principles of marketing (9th ed.). Upper Saddle River, N.J.: Prentice Hall.